It's the making of a tasty Saskatoon success story -- and it started with an unlikely duo.
A millwright and a radar tech created ultra-healthy oatmeal for their sick mother and it's now being eaten by people across the province, and soon the country.
In 2005, Craig and Trent Campbell's mother was diagnosed with breast cancer. The boys packed up their lives to move home and take care of her.
Craig says the brothers were happy to help out. "I was in charge of meals and Trent was researching nutrition and we started with oatmeal everyday just as a staple. We started adding more nutritious ingredients that we found would help and assist --getting rid of processed foods out of our house and that was really the beginning."
The high octane oatmeal, called Choo-It, caught the attention of the people supporting them following their mother's passing.
"It started off with a few hundred dollars in sales here and there, passing it out to friends and family," says Trent. "We called it our dirty oatmeal money because we sold it out of the back of our car to friends and then the next thing we know, California Fitness picked us up, and then Dad's Nutrition, Sarah at Cafe Sola… and it just snowballed from there."
It's now on the shelves of thirty different retailers across Saskatchewan and is in demand by chains in Ontario and Alberta.
Sarah Robbins was one of the first customers, buying the oatmeal for Café Sola. "It's done really well, we're selling fairly consistently in bulk and are using it a lot in the baking-- that's been really popular, and then we use it on Saturdays as part of our brunch special to serve individually."
The Campbell brothers are looking to expand their mixing and packaging facility so Choo-It can go nation-wide.
As part of a tribute to their mother, the Campbell brothers donate one dollar from every container of Choo-It sold to the Canadian Breast Cancer Foundation.
