A Saskatoon has become a local attraction, and it isn’t because of its architecture or design – the Cartwright Street home is the city’s second Pink House.

The over 2,400 square foot home is being made with pink wood and its helping raise much needed funds for the breast health centre in Saskatoon.

“We got legs with it about a year and a half ago when we did the first one, and like I said, we raised over $200,000 and this year we’re hoping to beat it,” said Jason Campbell, owner of Campbell Custom Homes, the company behind the giant gumball pink house.

To beat his goal, Campbell has planned several public fundraising events, including a few with other companies they work with.

“Homes are worth quite a bit now, here in Saskatoon and throughout North America. There is a lot of material and labour involved, so there is a lot of opportunity for these trades and suppliers to give back,” he said.

Besides raising money and awareness for breast cancer research, the pink house campaign also addresses fire prevention. Pink wood is moisture and fire resistant. When flames touch the wood, it bubbles up to form a protective barrier – giving both fire fighters and residents more time.

Campbell Custom Homes partnered with Holmes Approved Homes for the project, and famous contractor Mike Holmes son was on hand for a tour of the new build. “We stand behind this 100 per cent,” Mike Holmes Junior said after explaining that his father was too busy to attend the big day.

Once completed, this Pink House will be the first Holmes Approved Home in Saskatchewan.