Sask. government introduces new logo
The Canadian Press
Published Friday, January 4, 2013 8:00AM CST
Last Updated Friday, January 4, 2013 6:48PM CST
The iconic wheat sheaf has been replaced on Saskatchewan government news releases and letterhead with a logo featuring two golden lines swooshing over a green provincial background.
Chief of operations Terri Harris says the new logo is officially described as a stylized wheat sheaf.
Harris says it has been used on various campaigns and will provide a consistent visual identity in and out of the province.
But she says the old wheat sheaf will still be used on signs.
There was a public outcry in 2007 when the newly elected Saskatchewan Party government tried to ditch the wheat sheaf.
Harris says that was different because it was a complete move away from the emblem.
"That was a pretty wholesale change that the transition team undertook at the time. This is not that at all," said Harris.
"The Saskatchewan wheat sheaf as we know it -- and we've known it on letterhead for example until this day -- will remain on all the signs. I mean you drive down Albert St. (in Regina) or see a government building and that wheat sheaf is an official emblem of Saskatchewan and that remains.
"This is simply just basically a news release refresh."
The new logo features two golden lines swooshing over a green provincial background.