TORONTO -- Brianne Theisen-Eaton's goal this summer is an Olympic gold medal.
But the Canadian heptathlete said how she sets goals and achieves them is no different than anyone else.
The 27-year-old from Humboldt, Sask., and her husband Ashton Eaton -- the world record-holder and Olympic champion in the decathlon -- have launched a social media storytelling campaign called #WhatsYourGold. Its aim is both to bring people along on their quest for Olympic excellence, and to help others on journeys of their own.
"I feel like we're pretty down-to-earth normal people, and we really wanted to show people that athletes and whoever, we're just normal regular people, just like you. So it's just about sharing knowledge," said Theisen-Eaton, a two-time world silver medallist.
"I watch a ton of reality TV, there's some kind of weird fascination with a lifestyle that you don't have. So we thought 'How can we use what we have to help, to maybe make other people happy or give them a little bit of insight or knowledge into what we're doing to make our life easier?"'
Through social media platforms such as Twitter and Instagram, the couple is asking people to share their goals, whether it's starting a business, running a marathon, or losing weight, and post their progress.
"It's about the process: the difficulties, the doubts and the breaking points," they wrote on their website. "We know how it feels to struggle -- to reach a place where success feels impossible. But we believe everyone possesses the strength, determination and potential to overcome obstacles and achieve greatness, and we want to celebrate that."
A winner will be chosen and will receive a trip to the Rio Olympics.
Theisen-Eaton and her husband, who met at the University of Oregon, might be a track and field power couple and two of the sport's biggest stars -- Eaton has been photographed by Annie Leibovitz for "Vogue," and appeared on "Late Show with David Letterman" -- but Theisen-Eaton said they enjoy feeling connected to fans.
They launched their website -- www.weareeaton.com -- last year, on which they post everything from workout videos to recipes. Theisen-Eaton recently posted a video on grocery shopping and meal preparation.
"I wanted to really give people a look inside of our life. So how we came up with website we have now," she said. " But then we said 'Can we do something better than this?'
"I don't want it to feel one-sided, us just giving people information. I feel like they don't get anything out of it, and even if they do get a little bit of inspiration, I want to be able to motivate them, and inspire them and give back, give them more. So we came up with this concept of: can we get people involved?"
Individuals from Canada, the U.S., and Europe are eligible to win the trip to Rio, and the winner, said Theisen-Eaton will be chosen more on human emotion than strictly results.
"Who has really put a lot of emotion and went through the feelings, felt all the emotions and learned something about themselves?" she said. "If they tell us: I never thought I'd be able to do this, I realize how strong I am, and I may not have reached my goal yet, but I'm super encouraged to keep trying."
Theisen-Eaton and her husband will compete at the world indoor track and field championships March 17-20 in Portland, Ore.
